Tailored Expositions: Vapid Menswear at Gucci’s Spring/Summer 2026 Collection

There are times when a collection moves past the avant-garde and enters the risible. Gucci’s Spring/Summer 2026 menswear collection manages to feel both thoughtless and deeply cynical, consequently disrespecting the art of fashion while taking for granted the customers who still find value in the interlocking Gs. It operates on the assumption that its audience consists entirely of nouveau riche youth who mistake a sewn symbol for genuine status.

Vapid and hollow beneath a superficial layer of glitter, models walked the runway stepping out of black vans. This famous-people-cosplay masquerading as high fashion could not hide a lineup of ridiculously lazy conceptual garments. Demna Gvasalia, the Georgian creative director of Gucci since 2025, looks for nonchalance in menswear dress for this collection, and he does so by including a range of fluid proportions, relaxed trousers, and sandals. Wide-legged bottoms and flip-flops: what a concept.

Black palette, zero versatility, and no variety, Gvasalia brings nothing new to the table. Womenswear was another thing, and the whole event was a very appealing idea. The runway was thought of as the red carpet of the premiere of a screening of a short film by Spike Jonze starring Courteney Cox and Edward Norton, in which the whole plot revolved around the clothes that were being presented. Rather than being inventive on his menswear propositions, Gvasalia brought an aesthetic confusion.