A Chic Dispatch: Zendaya Sports Cloudzone Moon and Louis Vuitton
zendaya - louis vuitton
Fashion continues to evolve, and this fall is already marked by major developments across campaigns, garments, footwear, accessories, and editorial work. From high-profile collaborations to the return of archival designs, this season reflects a balance of commercial strategy and creativity. Below, we dive into five noteworthy examples shaping the Fall 2025 season.
Campaigns: On’s Fall 2025 “Be Every You” campaign features Zendaya as the face of its newest lifestyle collection. It introduces her first co-created product for the Swiss performance brand, the Cloudzone Moon sneaker, developed alongside her longtime stylist Law Roach. The design combines On’s technical running innovations with a stylish look, allowing it to function as both a training shoe and an everyday option. Wearing fitness clothing from the gym to beyond in this way is the entire point: consumers don’t have to choose between different aspects of themselves to display.
Shot with a mix of active and lifestyle scenery, the campaign presents the Cloudzone Moon alongside leggings, track jackets, and relaxed outerwear designed for before, during, and after any activity. All pieces reflect both Zendaya’s personal style and the technical functionality that On is known for, further reinforcing the campaign’s emphasis on versatility. This campaign sets the stage for new apparel created with Zendaya’s influence to arrive in September, marking the continuation of her collaboration with the brand.
Garments: H&M Studio’s Pre-Fall 2025 collection, set to release on August 28, draws inspiration from Copenhagen street style and Scandinavian minimalism. The line features relaxed tailoring, oversized outerwear, and textured knitwear in a muted palette ranging from beige to navy to brown. Different colors take form in different textiles, with suede, knits, denim, and lace combining to provide effortlessly varied looks. Silhouettes are designed for layering, making them adaptable for seasonal transitions.
This release aligns with H&M Studio’s positioning as the retailer’s premium, fashion-forward line, offering higher-quality fabrics and limited-edition designs at accessible price points. The collection’s mix-and-match approach allows customers to create multiple looks from a smaller number of pieces, reflecting a growing consumer interest in versatile clothing and capsule wardrobes. By referencing Scandinavian design principles, the line delivers a functional yet polished aesthetic.
Footwear: As we move into fall fashion, boots are back, and so are new styles gaining popularity. This season’s boots balance heritage influences with modern polish. Isabel Marant’s Elita boots embrace bohemian influences and suede, Gucci’s Horsebit boots deliver equestrian sleekness that pays homage to the house’s history, and Christian Louboutin sharpens things up with stiletto-heeled So Kate boots. Across the board, silhouettes are taller, slimmer, and styled with more intention than in recent years.
Still, practicality remains in play. Lug soles and cushioned interiors are emerging as functional counterpoints to the more elevated options. Overall, Fall 2025’s boots are designed to serve multiple roles, offering durability and comfort without losing a sense of luxury styling.
Accessories: Louis Vuitton’s final chapter with Takashi Murakami, released in May, marks the end of a two-decade creative partnership. Known for reviving the house’s monogram with vibrant, pop-art motifs in the early 2000s, Murakami’s work now reappears in handbags, wallets, and small leather goods finished with pastel flowers and playful graphics. It’s a return that’s both nostalgic and timely, given the renewed appetite for archival collaborations.
Collectors were quick to respond, with many pieces selling out immediately and resale prices already climbing. For Louis Vuitton, the release closes an era while reminding customers of the brand’s ability to merge art and fashion at scale. It’s more than just a collection; it’s a nod to the cultural legacy of one of fashion’s most successful collaborations.
Covers & Editorials: British Vogue’s August issue features musician Doechii in a cover story that blends bold fashion with personal narrative. Styled in everything from tailored suits to draped gowns, she embodies the kind of genre fluidity that defines both her music and her approach to style. The editorial shoot uses rich color blocking and dynamic movement to amplify her presence.
Inside the feature, Doechii reflects on reinvention, creative independence, and the ways fashion supports her artistry. For British Vogue, the choice signals a continued investment in voices shaping contemporary culture, while for Doechii, it’s another step in cementing her role as both performer and fashion innovator.